Kinda Proper.
A new kind of court wear.

Kinda Proper was created for the people who love looking put together, but never want to feel too expected. Founded by Gabriella Crown, the brand was born from a feeling she had carried for years: a love for elegance, structure, and refinement, mixed with a pull toward edge, individuality, and something a little less proper.

After years in fashion, production, and creative storytelling, Gabriella wanted to build something that felt personal, polished, and different from the traditional world of athletic wear. Kinda Proper began as a name, then became a feeling, and eventually grew into a luxury court wear brand designed for the new era of sport fashion.

Refined, but never rigid.

The brand is rooted in the idea that “proper” does not have to mean perfect, stiff, or overly traditional. To be Kinda Proper is to redefine what put together looks like on your own terms. It is refined but with edge. Sporty but elevated. Classic but never boring.

It is for the person who wants to show up with confidence, style, and intention — whether they are on the pickleball court, at a tennis club, heading to lunch, traveling, or moving through their everyday life.

Rooted in South Florida.

Based in South Florida, Kinda Proper is inspired by the energy of modern sport, country club culture, luxury fashion, and the effortless confidence of people who know their style without needing to explain it. The brand designs premium apparel for pickleball, tennis, and racquet sports, with pieces made to move on the court and live beyond it.

Every detail is considered — from sculpted silhouettes and elevated trims to unexpected cuts, refined branding, and a color palette grounded in timeless neutrals.

An editorial point of view.

Kinda Proper was founded to bring a more editorial, fashion-forward point of view to performance-inspired apparel. The designs are made for women and men who appreciate quality, detail, and subtle status, but still want their clothing to feel cool, wearable, and a little unexpected.

At its core, Kinda Proper is more than a court wear brand. It is a mindset.